SEO or search engine optimization is a marketing strategy with the intention to enable search engines to find your site easily. This is done by maximum usage of keywords relevant to your business or services you are offering.

You need to optimize your website and build link equity to gain maximum visibility on SERP (search engine results page). SEO involves two stages: on page and off page. On page involves the website and its design issues while off page relates more to build link equity of your site also referred as Link Building.

Again Link building is divided into passive and active building. As name suggests passive linking refers to links that are passively linked to your site while active links are links that are created through active human interaction.

Google has many other features just than a search engine. Google, has their own email service, maps, groups, scholars, google products, and many more features. Google has some funny tricks to. When you type google backwards in the search page, (elgoog) you click on the first result and in that page everything is backwards. There is also google earth, which is a 3D earth figure, showcasing exact pictures of the place your looking at. For instance you can look at the top of your house by putting the address.

Google also ranks websites and the higher the rank the higher the traffic of the website. For instance my website is google pr 3, and my friends website is pr 2. There are many tricks and fun things to do with google, rather than just inputting words and finding results.