It is especially crucial to have good website optimisation on your landing page. If you’re new to this, your site’s landing page is the one that visitors are directed to first: it could be your home welcome page, or one which is tied specifically to a pay per click (PPC) campaign. You can have more than one landing page.

Either way, bad optimisation will prevent search engines from being able to see a site, or could lead to its mis-indexing. If the landing page is linked to a PPC campaign, the quality score of the AdWords or Facebook text ad (for example) could be affected, leading to a higher cost per click and lower return on investment, and poor advert positioning.

Website optimisation is a combination of on-page and off-page elements that must be tweaked to work together as a whole (remember the image of each part of the boot lace tightening together). It includes design elements, copywriting and the hidden codes that hold information for search engines.

Off-page website optimisation is also known as link building, and involves accumulating appropriate backlinks to validate the quality of your website and link you to like-minded sectors of the world wide web.

On-page optimisation is also known as search engine optimisation (SEO) – the marketing of the website using copywriting, images, layout and design, social media advertising, reputation management, public relations, and other methods.

Google says that the quality of landing pages encourages AdWords traffic to make conversions – that is, become profitable. It also suggests that “users develop a trust in the positive experience provided after clicking on AdWords ads”, which turns into additional targeted leads.

There are some pointers on Google’s advice pages, though it could pay to invest in a specialist for efficiency and style reasons. The no-nonsense expertise of a full service online marketing agency like Adrac Ltd can make a lot of difference when it comes to the pulling tight of boot laces.

SEO or search engine optimization is a marketing strategy with the intention to enable search engines to find your site easily. This is done by maximum usage of keywords relevant to your business or services you are offering.

You need to optimize your website and build link equity to gain maximum visibility on SERP (search engine results page). SEO involves two stages: on page and off page. On page involves the website and its design issues while off page relates more to build link equity of your site also referred as Link Building.

Again Link building is divided into passive and active building. As name suggests passive linking refers to links that are passively linked to your site while active links are links that are created through active human interaction.

Google has many other features just than a search engine. Google, has their own email service, maps, groups, scholars, google products, and many more features. Google has some funny tricks to. When you type google backwards in the search page, (elgoog) you click on the first result and in that page everything is backwards. There is also google earth, which is a 3D earth figure, showcasing exact pictures of the place your looking at. For instance you can look at the top of your house by putting the address.

Google also ranks websites and the higher the rank the higher the traffic of the website. For instance my website is google pr 3, and my friends website is pr 2. There are many tricks and fun things to do with google, rather than just inputting words and finding results.