SEO or search engine optimization is a marketing strategy with the intention to enable search engines to find your site easily. This is done by maximum usage of keywords relevant to your business or services you are offering.

You need to optimize your website and build link equity to gain maximum visibility on SERP (search engine results page). SEO involves two stages: on page and off page. On page involves the website and its design issues while off page relates more to build link equity of your site also referred as Link Building.

Again Link building is divided into passive and active building. As name suggests passive linking refers to links that are passively linked to your site while active links are links that are created through active human interaction.