The “New” SEO After Google’s Penguins, Pandas and Hummingbirds

July 21st, 2014 admin Business,Internet,Search Engine 0

We are often asked to help companies with SEO. Everyone would like to be on Page 1 of Google’s Search Engine Results Pages (SERP). And while the exact algorithms used to rank websites are not published (and most of us wouldn’t understand them if they were) Google does give us some very important clues in their published “Webmaster Guidelines.” These Guidelines are updated periodically and help website developers understand what Google deems important when deciding which websites are displayed at the top of their Results Pages.

The guidelines seem to break down into three categories:

1. On-page optimization/Content. Search engines look for key words in several areas of the web page

Page URL
Page Titles
Image “alt” tags
Image names
Heading Tags
Internal links (anchor text)

*Figuring out what key words your potential clients will use to search for you is the most important part of this equation.

2. Technical Optimization. Sites should have:

Intuitive Navigation (Text links – no broken links)
Fast loading pages
XML sitemap
Clean code (HTML5, CSS3)
Helpful 404, 301 and 302 pages
“Responsive” Design (Sites should be tested on various browsers and mobile devices.

3. Quality Content. This is, by far, the most important feature of any Website. Most of the algorithm changes over the last few years have had to do with quality content.

Pages with “thin” content are being downgraded.
Grammar and spelling. (Google uses a spell check feature and downgrades sites with bad grammar or spelling errors.)
Duplicate content will be punished.
No keyword “stuffing.”

Google’s complete Guidelines can be found here.

Getting Existing Sites to Page 1

On-page and technical optimization is more efficiently and economically done when the website is being developed. Existing sites can be retrofitted to a point, but there are some things that can’t be done (or are more difficult) after the site is published. (For example, websites that do not employ a “Responsive” design may not display well on mobile devices. Since mobile devices have become more popular than computers for people who access websites, companies should consider redesigning their websites to incorporate this mobile-friendly design.)

Companies that are not ready for a complete website redesign might consider reworking existing pages to include fresh, well-written text and adding optimized images.

Blogs : Content on Steroids

One very powerful way to increase visibility on search engines is by adding a blog to the website and posting to it often. Each blog post actually becomes a web page, which is indexed by Google. Each post can be optimized with good URL’s, titles, headings and internal links. Images can be added that use relevant key words in “alt” tags and titles. Blog posts often appear higher on search engines than website home pages for specific key words.

If you are not able to add a blog to your existing website, consider a “stand-alone” blog. Using WordPress (or other blogging software) you can add a blog that will display well on mobile devices and computers. While linking a blog to an antiquated website may not be the best option, it may be an economical alternative to a complete website redesign.

Get Social

Once you have your blog up and running, add all of your posts to your Social Sites. Google has admitted that “Social Signals” play a part in getting top rank for organic searches.

Add “social sharing buttons” to the site so people can share your content.
Add “social buttons” to allow people to follow you on social sites (e.g. Facebook, Twitter, LinkedIn, Pinterest)
Like, Share and Comment on other people’s social posts, blogs and articles (using your website’s URL).

Finally, if you don’t already have one, sign up for a Google Plus Page. This is arguably the most powerful tool in your SEO toolbox. From your Google Plus Page, you can sign up for Google Places for business, which will get you on the Google Map. Also, we find that content posted to Google Plus is more likely to find its way to the top of Google Search results.

SEO isn’t dead. It has simply “morphed” into something that gives quality websites a chance to shine.

This article was syndicated from Business 2 Community: The “New” SEO After Google’s Penguins, Pandas and Hummingbirds

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July 8th, 2014 DottinShiraki986 Games Comments Off

Constantly look for better deals on all your business expenses. You are in charge of every detail related to your home business so you should always be aware of how much money you are spending. Find the best prices by comparison shopping on a regular basis. The small expenditures add up over time.

Testimonials can be a powerful marketing aid for your home business. You should solicit endorsements from the users of your products or services. Concentrate especially on those who receive free samples of your wares. Sample recipients are not only inclined to be more positive, they feel generally more obligated to provide testimonials.

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What kind of business do you find most attractive? Think about your talents, desires, interests and goals. For instance, you can combine your interests in music equipment and carpentry into a speaker cabinet manufacturing business. What is most important, is that you really enjoy what you do. The more passion you feel, the more successful you can become as an entrepreneur.

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One should take note of possible contrasts between timeframes when using an RSI indicator. The RSI (Relative Strength Index) is a momentum oscillator that reads the magnitude and speed at which price changes. When viewing the RSI indicator on your chart, indications of an “oversold” market may appear on on the 30 min timeframe while in contrast, on the 4 hour frame, they appear as “undersold.” Therefore, the “oversold” sentiment could very well be noise in an overall, “undersold” market and this should be taken into account in your trading system.

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July 8th, 2014 jennifercastro Business Comments Off

Also known as working capital financing, this part of customers are necessary to the everyday success in different organization not merely in The european union but globally too. Its main purpose is usually to provide some short-run access to cash which is usually used to conduct operating activities until there exists a general payout or windfall of cash. Mainly larger finance institutions offer this type of ‘bridge’ where there usually isn’t a term with regards to credit in cases like this.
One of the main techniques loan companies in the UK and Ireland issue bridging finance loans is by using Term loans. This means that an appartment percentage rates are charged. Here is a typical example. Company ABC requires some urgent working capital. They have a contract that may view a payout of $2 Million pounds in ninety days. They approach a financial institution and still provide a project of proceeds received in the contract as collateral towards the bank. This means that the lending company will likely be paid the 2 main Million rather than the corporation. Company ABC requests 500,000 in capital. The lender

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then drafts a shorter term contract. Charging fees of about 2% and interest of 9% annually the lending company offers the capital for your company. Note that this loan will simply continue for 90 days. Moratorium on Principal
Typically after that happen is always that there will be a moratorium for the principal level of $500,000. So in the next 3 months at decided intervals (normally monthly) Company ABC will probably pay exactly the interest amount and zilch for the principal until the end from the 90-day time period. This really is normally the preferred method regarding managing bridge financing. What is clear is there are additional forms of working capital financing arrangements that could be made and bridge financing via a financial institution is not the only method.
You will find three kinds of financing which can be examined which might be generally popular with companies. The very first is asset based lending. Which means that the business uses one among its assets to have a revolving loan facility such as an overdraft for any specific amount. One major negative here is how the interest for this form of lending is high. Popular Collateral Used In Bridge Financing
Normally this depends on the purpose, principal and term of the bridge financing. At times we come across some companies employ utilizing a debenture over fixed and floating assets of an company or simply a job of results of the expected windfall of funding. We always recommend that shares are used, using this method of you will find any problems shares might be converted and sold.

Pros and cons of bridging finance can be hard to know when just starting out, speak to the experts.

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